The Business of Television

Harvey Chertok
presents

"THE BUSINESS
OF TELEVISION"

Biography

Harvey Chertok is the President of Quartet International, Inc., a worldwide production and distribution company. And, he is a long-time member of the New York Chapter of the National Academy Of Television Arts And Sciences (NY/NATAS), has served several terms as a National Trustee and as a member of the Board Of Governors.

Also, he is a member of the British Academy Of Film And Television Arts (BAFTA).

Formerly, Mr. Chertok was V.P. TV Advertising/Marketing for TimeWarner. He has also produced 3 movies including an award-winning true-story co-production with the BBC: "The Impossible Spy" (John Shea, Eli Wallach)--for HBO and worldwide distribution.

Other films include: "The Great Charlie Chan", which premiered at the Museum Of Modern Art/NY; and "7 Surprizes", a co-production with The National Film Board Of Canada.

Additional production credits include "Hermitage Masterpieces", an extraordinary art history series of 18 half-hours--from Ancient China to 20th Century France--which has been on PBS, and is now on DVD and Amazon Prime.

Further, Mr. Chertok is currently in development with another true-story spy movie, and has 3 WW II historical documentary series also on Amazon Prime, including: "America Goes To War: The Home Front" (10X30); "The Road To Pearl Harbor" (16X30); and, "Fighter Aces Of World War II".

On Location Seminars

"THE BUSINESS OF TELEVISION"...

...as presented at the New York TV Academy, Hunter College/NY, The New School/NY, and New York University:

1. "How To Turn A Good Idea Into A TV Movie Or Television Series"

2. "5 Ways To Market Your TV Production At TV/Cable Trade Shows"

3. "How To Sell Your Show For TV/Cable/Video/ New Media...10 Things To Do; And 10 Not To Do"

4. "7 Tips About How To Sell Your Show In The International TV Market"

5. "3 Ways To Make Extra Money With Your TV Project"

Course Description

THE BUSINESS OF TELEVISION

This comprehensive course is designed for all those looking for a clear understanding of what’s now happening in the rapidly changing worldwide business of television, now transforming with new directions for the networks, the dynamic growth of cable, and satellite, the Internet, domestic and international syndication, Home Video/DVD -- also including smartphones, VOD and streaming video. Emphasis is on what you need to know and do to find a good and rewarding job, or to become a successful independent producer and/or distributor. Each class is a multimedia presentation illustrating programming trends, as well as the showmanship and sales strategies for key industry conventions that generate the business. The course is also highlighted with special presentations of “What You Need To Sell Your Show” and the do’s and don’ts of “How To Make A Deal” in this amazing industry.

Class Comments...

- "The class was full of information not readily available from other sources. Professor Chertok clearly spends much time preparing."

- "Great class, very informative, good handouts, excellent presentations."

- "I thought instructor Chertok was excellent! It was obvious that he knew his stuff and enjoyed teaching it."

- "I really appreciate Mr. Chertok's knowledge, time, energy and enthusiasm that he brings/puts into the class."

- "Although I had reservations walking into this class because of the shortened time span, I was surprised with the amount of information that was packed into that amount of time."

- "I traveled in from Bucks County, PA each week for this class and what a GREAT! experience it was."

- "This class was exactly the reason why I am attending this certificate program."

- "Harvey Chertok is 'dynamite.' This was my first class at NYU and the University couldn't have had a better ambassador."

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